Making Your Market Stall Attractive

Technical articles - Diversification

It is important to know how to showcase your production on the stalls in open-air vent markets for various reasons :

• To stand out from other exhibitors and producers
• To attract customers
• To optimize sales by encouraging impulse purchases

Setting up your stall

Several principles govern the attractiveness of a sales point:

• Preparation: being well organized and ready before customers arrive
• Quantity of products: quantity sells.
• The presence of products for planned purchases and the presence of impulse products.
• Highlighting your products and range: the aesthetics of the stand, product visibility.
• The image of the seller: posture, gestures, clothing, communication skills... Because you have 20 seconds to convince, knowing that 80% of communication is non-verbal!

The layout of the stall takes these characteristics into account:

• Location in the market.
• Available space.
• Type of market.
• Importance of competition.
• Limits imposed by the concessionaire.
• Presentation of products in crates or loose.

It is possible to present your products in crates or loose on your stall:

	Advantages	Disadvantages
Crates	Ease and speed of setup Less handling of fragile products Quick restocking	Material investment Poor visual aspect if not worked on Less visibility
Loose	More attractive visual aspect Flexible arrangement (surface/volume)	Need for restocking during sales Fairly high preparation time required More delicate handling for some products

Combining loose and crate presentation seems to be an interesting compromise:

• Time saving during setup
• Respect for the product depending on its fragility
• Easier restocking management
• Better controlled aesthetics

The ideal layout of a stall

Products visible at a glance

• Avoid green or wooden crates because green and earthy products are less visible in them. Favor low, clean, and uniform crates. When presenting loose products with dividers, prefer dividers in good condition and 15-20 cm high.
• Set up appropriate lighting in winter.
• Favor an inclined stand (from 50cm to 1.20m)
• Proportion the sales space to what you have to sell / restock the stand. The stand must always give the impression of an abundance of products. Crates must always be full so that vegetables are visible. Walk around to restock the stall to see what customers see.
• Create relief so the customer's eye moves around the stall (be careful not to hide products).
• Place call products near harder-to-sell products to attract curiosity and create desire.
• Place products to be sold in large quantities or responding to impulse purchases in the hot zones of the stall.
• Do not place crates directly on the ground.
• Play with colors.

La technique est complémentaire des techniques suivantes

• Selling your products at a market